You don’t need to hire a consultant, graphic designer, copywriter, public relations firm, advertising agency, sign manufacturer, business-card printer, TV commercial producer, etc. when you work with IMPACT. Our system includes all the marketing tasks of your business so your message is integrated, concise, and impactful.
Whether you need a one-time project to increase your visibility and credibility or want to outsource your entire marketing effort, IMPACT works for you. As we plan your marketing strategy, we incorporate the 7 tactical areas under the "Marketing Communications Umbrella". For some concrete examples of our work, please check out a few of our case studies.
The Marketing Communications Umbrella
All tactical areas of the "marketing communications umbrella" should be complementary and strategically integrated to promote a consistent image.... and to stretch your budget.
Public Relations
The "soft sell" of marketing intended to sell an image - not a tangible product or service - via high visibility projects that often capitalize on media coverage and community service. The intent of many activities in this arena is "good will."
Promotions
Special events or activities that require participation or involvement of specific audiences. Some activities, such as seminars or open houses, allow demonstration of a product or service without actually being a sales pitch - others include contests and purchase incentives.
Client & Referral Source Relations
Keeping customers and referral sources, and generating referrals from them, is far less expensive than capturing new ones. Activities should make them feel appreciated and maintain your "share of mind."
Collateral
Anything that is printed to project your image - from stationery and signs to brochures and marketing letters. In many cases, this is your only chance to make a first impression.
Advertising
Paid advertising messages via TV, radio, and print. If it’s not targeted to the correct demographic, we won’t recommend it or manage it for you.
Direct Selling
Networking, personal selling, catalogs and a variety of other tangible vehicles that are very pointed in their intent to sell a product or service directly to specific markets.
eIMPACT
Making your IMPACT electronically, whether it’s a website, email campaign, or blog. Many businesses can benefit from a minimal online presence while some are totally dependent upon online marketing and email campaigns for their success.
The following list represents some of the tactical recommendations that may be included in one of IMPACT’s comprehensive marketing plans...or simply an a la carte listing of some of the projects with which IMPACT can assist you:
web sites
newsletters
brochures
TV, radio, and print ad campaings
direct mail
email campaigns
press relations
press releases
press conferences
open houses
grand openings
seminars
customer communications
industry relations
special events
referral source programs
media/ad recommendations and placement
ad buying
blogs
customer-get-a-customer incentive campaigns
high visibility community service projects
client retention programs
consulting/general feedback
ghost writing
mystery shop campaigns
whatever other creative communications you may need...
